Kia Latino

The Situation

  • We had recently won Kia Latino’s social media business and needed to hit the ground running for the Holiday campaign.
  • Content made had to be original and connect with the Hispanic consumer but have connecting tissue to the “Light up the Holidays” GCM campaign

Our Target and Insight: 

New Generation Latinos 

Younger latinos are more likely to throw a party than they are to exchange gifts with friends and family.

ONE THING: Caben Más (There’s Always Room For More)

Results:

In December of 2017, Kia Latino’s social pages experienced these results:

  • Over 2400 shares
  • Over 87,000 engaged users
  • Almost 39 million impressions