- We had recently won Kia Latino’s social media business and needed to hit the ground running for the Holiday campaign.
- Content made had to be original and connect with the Hispanic consumer but have connecting tissue to the “Light up the Holidays” GCM campaign
Our Target and Insight:
New Generation Latinos
Younger latinos are more likely to throw a party than they are to exchange gifts with friends and family.
ONE THING: Caben Más (There’s Always Room For More)
In December of 2017, Kia Latino’s social pages experienced these results:
- Over 2400 shares
- Over 87,000 engaged users
- Almost 39 million impressions