Georgia Power

The Problem:

  • While aware that line workers keep electricity going, most people don’t understand what it takes to be a line worker. 

Our Insight: 

Line workers are unique individuals who possess three essential characteristics; physical strength, mental fortitude, and a heart for service. While its not uncommon to find someone with 1 or 2 of these characteristics, all 3 takes someone special. 

One Thing: Show that Lineman are Uncommon Heroes

 

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Results: 

  • As of 4/22, this campaign is ongoing, but this single execution garnered almost 1600 shares, over 1100 likes, and over 150 positive comments
  • Over 800 people signed the digital thank you card on the Georgia Power website, compared to over 400 from the year before