Lunches with Lee: A Study in Brand Association

August 12, 2017. The Unite the Right rally in Charlottesville, organized by white nationalists, ends in the death of one young lady and the hospitalization of over 30 more. To understand better what happened in Charlottesville, the below video from Vice is a great portrayal of that event. https://www.youtube.com/watch?v=RIrcB1sAN8I Since that fateful day, we’ve heard …

Evolution of Retail

Amazon has changed the way we shop and the way brands sell; that is without a doubt. Prime free two-day shipping might be the single biggest innovation since the iPhone, but it’s come with its issues for brands. It’s making us fundamentally change the way we do business. As recently as 15 years ago, shopping …

Building the Right Box: Writing Creative Briefs

Creativity is frequently associated with the term, “Thinking Outside The Box.” But, despite our best attempts to quantify and understand creativity, sometimes it can be extremely difficult to do this, and just as well, it’s difficult to start even the best projects without some direction. This is why brand or account planners exist in advertising …

Ad of the Year

Wow. 2016 is here. 2015 is gone. Honestly, last year there were some awesome campaigns and some really memorable ads. In trying to sift through all the ones that I loved, I really came down to two that I thought were absolutely stellar, but I picked one over the other because it was so entertaining …