Wow. 2016 is here. 2015 is gone. Honestly, last year there were some awesome campaigns and some really memorable ads. In trying to sift through all the ones that I loved, I really came down to two that I thought were absolutely stellar, but I picked one over the other because it was so entertaining while also being right on brand.
Without further ado, I would like to give my Ad of the Year award to Droga5 for their Android ad, Be Together, Not The Same.
Although it may be created entirely from found footage rather than shot footage, I can’t help but absolutely love this ad. So many funny or cute ads tend to stray from what the brand is all about, and this one nails Android’s brand incredibly well. Android is all about giving the user control of their smartphone experience and allowing them to be different than the other people around them while all living on the same platform, and this ad gives such a great visual representation of that concept by showing these odd pairings of animals.
I love when an ad is not only funny and cute but also on-brand, and this one just gets it. It continues the big idea of Android’s campaign really well and created a very memorable spot.
I had to mention this ad because I’m a sucker for sports advertising.
TBWA/Chiat/Day knocked it out of the park for this one. For those of you that don’t know, they literally just blocked off a section of New York and paid some people to be there, but those people didn’t know what was going to happen. They didn’t know Jeter was going to be there. All of those reactions were absolutely real which is why I love this commercial so much. It really captures the heart of what the Captain meant to the city of New York and how special his retirement season really was. I’m not even a Yankee’s fan, but here’s to you Cap.
However, the reason I didn’t name it ad of the year was because I didn’t really understand what it had to do with Gatorade. It was really effective for Derek, but I’m not sure it really did anything for the Gatorade brand.
Client: Android, Google
Editor: Ben Suenaga, Friendshop!
Visual Effects Company: The Mill
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Senior Copywriter: Nick Ciffone
Senior Art Director: Dave Estrada
Executive Producer: Sarah Patterson
Assistant Producer: Garrison Askew
Director: Henry-Alex Rubin
Production Company: Smuggler
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Lisa Tauscher
Producer: Drew Santarsiero
Editorial: Rock Paper Scissors
Editor: Damion Clayton
Executive Producers: Dave Sellars, Angela Dorian