Ad of the Week: Adobe Gets Real About Client Feedback

It’s that time again for the ad of the week. This is where I tell you what I thought was the most creative, funny, cool, etc. ad that I saw this last week and tell you about it.

This week we’re talking about Adobe. Adobe, the creative’s best friend, makes the full suite of products that almost any advertising agency uses with Photoshop, Illustrator, Lightroom, etc.

In this ad, Adobe shows us something extremely audacious, a shuttle launching for Mars, but in the midst of this, new data keeps coming in, telling them to change the mission or something on the rocket. Their goal is to tell you that, even when there’s constant change and feedback, you can always trust Adobe to get you through it.

This ad will feature at Advertising Week in New York. Also, if you notice on the side of the rocket in the spot, there is an energy drink brand called “Astroboost.” Adobe will be bringing this brand to life during Advertising Week as the “official drink of marketers.”

CREDITS
Client: Adobe
Agency: Goodby, Silverstein & Partners
Title of Creative Work: “The Launch”

Creative
Partner: Rich Silverstein
Creative Director: Will Elliot
Creative Director: Patrick Knowlton
Art Director: Hanna Wittmark
Copywriter: Kate Baynham

Production
Director of Content Production: Tod Puckett
Senior Content Producer: Benton Roman

Account Services
Account Director: Ed Allt-Graham
Account Manager: Chelsea Bruzzone

Brand Strategy
Group Brand Strategy Director: Bonnie Wan
Brand Strategist: Etienne Ma

Communication Strategy
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Devon Lynch
Jr. Communication Strategists: Catherine Kim/Elyse McAvoy

Research & Analytics
Group Research & Analytics Director: Margaret Coles
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen

Production Company
Company name: MJZ
Director: Frederik Bond
Director of Photography: Jess Hall
Production Designer: Shepherd Frankel
Producer: Jude Vermeulen
Executive Producer: Kate Leahy

Editorial Company
Company name: Union Editorial / Marshall Street Editors
Editor: Patric Ryan
Assistant Editor: Melissa Geczy
Executive Producers: Joe Ross / S.J. O’Mara

Telecine
Company name: The Mill
Colorist: Adam Scott

VFX/Finishing
Company name: The Mill
Executive Producer: Sue Troyan
VFX Producer: Jordan Sharon
Shoot Supervisors: James Allen, David Lawson
2D Lead: James Allen
3D Lead: David Lawson

Sound Design and Music
Music: Stimmung
Sound Design: Stimmung
Sound Designer: Gus Koven

Mix
Company name: Lime
Mixer: Rohan Young

One Reply to “Ad of the Week: Adobe Gets Real About Client Feedback”

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